1. Data protection at a glance

General Information

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is all data with which you can be personally identified. You can find detailed information on the subject of data protection in our privacy policy listed below this text.

Data Collection on this Website

Who is responsible for data collection on this website?

The data processing on this website is carried out by the website operator. You can find their contact details in the legal notice of this website.

How do we collect your data?

Your data is collected, on the one hand, by you communicating it to us. This may be data that you enter in a contact form, for example.

Other data is automatically collected by our IT systems when you visit the website. These are primarily technical data (e.g. internet browser, operating system or time of page view). This data is collected automatically as soon as you enter this website.

What do we use your data for?

Part of the data is collected to ensure that the website is provided without errors. Other data can be used to analyze your user behavior.

What rights do you have regarding your data?

You have the right to receive information free of charge at any time about the origin, recipient and purpose of your stored personal data. You also have the right to request the correction or deletion of this data. You can contact us at any time at the address given in the legal notice if you have any further questions about data protection. Furthermore, you have the right to lodge a complaint with the responsible supervisory authority.

You also have the right, under certain circumstances, to request the restriction of the processing of your personal data. Details on this can be found in the privacy policy under “Right to restriction of processing”.

Analysis tools and tools from third-party providers

When you visit this website, your surfing behavior can be statistically evaluated. This is mainly done with cookies and with so-called analysis programs. The analysis of your surfing behavior is usually anonymous; the surfing behavior cannot be traced back to you.

You can object to this analysis or prevent it by not using certain tools. Detailed information on these tools and your options for objection can be found in the following privacy policy.

2. Hosting and Content Delivery Networks (CDN)

External hosting

This website is hosted by an external service provider (hoster). The personal data collected on this website is stored on the hoster’s servers. This may include, in particular, IP addresses, contact requests, meta and communication data, contract data, contact details, names, website accesses and other data generated via a website.

The hoster is used for the purpose of fulfilling the contract with our potential and existing customers (Art. 6 para. 1 lit. b GDPR) and in the interest of a secure, fast and efficient provision of our online offer by a professional provider (Art. 6 para. 1 lit. f GDPR).

Our hoster will only process your data to the extent necessary to fulfill its service obligations and will follow our instructions with regard to this data.

Conclusion of a contract for order processing

In order to guarantee data protection-compliant processing, we have concluded a contract for order processing with our hoster.

3. General information and mandatory information

Data protection

We take the protection of your personal data very seriously and treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.

When you use this website, various personal data is collected. Personal data is data with which you can be personally identified. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this happens.

We would like to point out that data transmission over the Internet (e.g. when communicating by e-mail) can have security gaps. Complete protection of data against access by third parties is not possible.

Note on the responsible body

The responsible body for data processing on this website is:

BRUMABA GmbH

Bürgermeister-Graf-Ring 17
82538 Geretsried

Telephone: +49 (0) 8171 / 2672 – 18
Telefax: +49 (0) 8171 / 2672 – 10
E-Mail: DSB@brumaba.de

The responsible body is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (e.g. names, e-mail addresses, etc.).

Withdrawal of your consent to data processing

Many data processing operations are only possible with your express consent. You can withdraw your consent at any time. An informal notification by e-mail to us is sufficient for this purpose. The legality of the data processing carried out until the revocation remains unaffected by the revocation.

Right to object to data collection in special cases and to direct advertising (Art. 21 GDPR)

IF DATA PROCESSING IS BASED ON ART. 6 ABS. 1 LIT. E OR F GDPR, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS DATA PROTECTION DECLARATION. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA UNLESS WE CAN PROVE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OUTWEIGH YOUR INTERESTS, RIGHTS AND FREEDOMS OR THE PROCESSING SERVES TO ASSERT, EXERCISE OR DEFEND LEGAL CLAIMS (OBJECTION ACCORDING TO ART. 21 ABS. 1 GDPR).

IF YOUR PERSONAL DATA IS PROCESSED FOR THE PURPOSE OF DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING; THIS ALSO APPLIES TO PROFILING, INSOFAR AS IT IS CONNECTED WITH SUCH DIRECT ADVERTISING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR THE PURPOSE OF DIRECT ADVERTISING (OBJECTION ACCORDING TO ART. 21 ABS. 2 GDPR).

Right to lodge a complaint with the responsible supervisory authority

In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the member state of their habitual residence, their place of work or the place of the alleged violation. The right to lodge a complaint exists without prejudice to other administrative or judicial remedies.

Right to data portability

You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another controller, this will only take place if it is technically feasible.

SSL or TLS encryption

This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or requests that you send to us as the site operator. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line.

If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Encrypted payment transactions on this website

If, after the conclusion of a contract subject to a charge, there is an obligation to transmit your payment data to us (e.g. account number for direct debit authorization), this data is required for payment processing.

Payment transactions via the common means of payment (Visa/MasterCard, direct debit) are carried out exclusively via an encrypted SSL or TLS connection. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line.

With encrypted communication, your payment data that you transmit to us cannot be read by third parties.

Information, deletion and correction

Within the framework of the applicable legal provisions, you have the right at any time to free information about your stored personal data, its origin and recipient and the purpose of data processing and, if applicable, a right to correction or deletion of this data. You can contact us at any time at the address given in the legal notice if you have any further questions on the subject of personal data.

Right to restriction of processing

You have the right to request the restriction of the processing of your personal data. You can contact us at any time at the address given in the legal notice. The right to restriction of processing exists in the following cases:

If you dispute the accuracy of your personal data stored by us, we usually need time to verify this. For the duration of the verification, you have the right to request the restriction of the processing of your personal data.

If the processing of your personal data was/is unlawful, you can request the restriction of data processing instead of deletion.

If we no longer need your personal data, but you need it to exercise, defend or assert legal claims, you have the right to request the restriction of the processing of your personal data instead of deletion.

If you have lodged an objection pursuant to Art. 21 para. 1 GDPR, a balance must be struck between your interests and ours. As long as it is not yet clear whose interests outweigh the other, you have the right to request the restriction of the processing of your personal data.

If you have restricted the processing of your personal data, this data – apart from its storage – may only be processed with your consent or for the assertion, exercise or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of an important public interest of the European Union or a member state.

Objection to advertising e-mails

The use of contact data published within the scope of the imprint obligation for the transmission of unsolicited advertising and information materials is hereby objected to. The operators of the pages expressly reserve the right to take legal action in the event of unsolicited sending of advertising information, such as spam e-mails.

4. Data collection on this website

Cookies

Our websites use so-called “cookies”. Cookies are small text files and do not cause any damage to your end device. They are either temporarily stored on your end device for the duration of a session (session cookies) or permanently (permanent cookies). Session cookies are automatically deleted after the end of your visit. Permanent cookies remain stored on your end device until you delete them yourself or they are automatically deleted by your web browser.

In some cases, cookies from third-party companies may also be stored on your end device when you enter our site (third-party cookies). These enable us or you to use certain services of the third-party company (e.g. cookies for processing payment services).

Cookies have various functions. Numerous cookies are technically necessary, as certain website functions would not work without them (e.g. the shopping cart function or the display of videos). Other cookies are used to evaluate user behavior or display advertising.

Cookies that are required to carry out the electronic communication process or to provide certain functions that you have requested (e.g. the shopping cart function) are stored on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the storage of cookies for the technically error-free and optimized provision of its services. If corresponding consent has been requested (e.g., consent to store cookies), processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR; consent can be revoked at any time.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or generally, and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be limited.

If cookies from third-party companies are used or for analysis purposes, we will inform you about this separately within the framework of this privacy policy and, if necessary, obtain your consent.

Server Log Files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

• Browser type and browser version
• operating system used
• Referrer URL
• Hostname of the accessing computer
• Time of the server request
• IP address

This data is not merged with other data sources.

This data is collected on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of its website – for this purpose, the server log files must be recorded.

Contact Form

If you send us inquiries via the contact form, your details from the inquiry form, including the contact data you provided there, will be partially stored by us for the purpose of processing the inquiry and in the event of follow-up questions. We do not pass on this data without your consent.

The processing of this data is based on Art. 6 para. 1 lit. b GDPR, provided that your request is related to the fulfillment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of inquiries addressed to us (Art. 6 para. 1 lit. f GDPR) or on your consent (Art. 6 para. 1 lit. a GDPR) if this has been requested.

The data you enter in the contact form remains in our custody until you request us to delete it, revoke your consent to storage or the purpose for data storage no longer applies (e.g. after your request has been processed). Mandatory statutory provisions – in particular retention periods – remain unaffected.

Inquiry by E-Mail, Telephone or Fax

If you contact us by e-mail, telephone or fax, your inquiry including all personal data resulting from it (name, inquiry) will be stored and processed by us for the purpose of processing your request. We do not pass on this data without your consent.

The processing of this data is based on Art. 6 para. 1 lit. b GDPR, provided that your request is related to the fulfillment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, processing is based on your consent (Art. 6 para. 1 lit. a GDPR) and/or on our legitimate interests (Art. 6 para. 1 lit. f GDPR), as we have a legitimate interest in the effective processing of inquiries addressed to us.

The data you send to us via contact inquiries will remain with us until you request its deletion, revoke your consent for storage, or the purpose for data storage ceases to apply (e.g., after your request has been fully processed). Mandatory legal provisions – especially statutory retention periods – remain unaffected.

Registration on this Website

You can register on this website to use additional features on the site. We only use the data entered for the purpose of using the respective offer or service for which you have registered. The mandatory information requested during registration must be provided in full. Otherwise, we will reject the registration.

For important changes, such as to the scope of services or technically necessary modifications, we use the email address provided during registration to inform you.

The processing of data entered during registration is carried out for the purpose of fulfilling the user relationship established by registration and, if applicable, for initiating further contracts (Art. 6 para. 1 lit. b GDPR).

The data collected during registration will be stored by us as long as you are registered on this website and will then be deleted. Statutory retention periods remain unaffected.

Matomo

For statistical analysis, we use “Matomo” (formerly “PIWIK”) on this website. This is an open-source tool for web analysis. With Matomo, no data is transmitted to servers outside our control.

Matomo uses so-called cookies. These are text files that are stored on your computer and enable us to analyze the use of our website. For this purpose, the information obtained through the cookie about the usage is transmitted and stored so that user behavior can be evaluated. Your IP address is immediately anonymized; thus, you remain anonymous as a user. The information generated by the cookie about your use of this website will not be passed on to third parties.

We consider this analysis a component of our internet services. With this, we aim to further improve the website and adapt it even more to the needs of its users.

Google Analytics

This website uses functions of the web analysis service Google Analytics. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics uses so-called “cookies”. These are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.

The storage of Google Analytics cookies and the use of this analysis tool are based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in analyzing user behavior to optimize both its web offering and its advertising. If corresponding consent has been requested (e.g., consent to store cookies), processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR; consent can be revoked at any time.

IP Anonymization

We have activated the IP anonymization function on this website. This means that your IP address will be truncated by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide other services related to website and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

Browser Plugin

You can prevent the storage of cookies by adjusting your browser software settings; however, we would like to point out that in this case, you may not be able to fully use all functions of this website. Furthermore, you can prevent Google from collecting the data generated by the cookie and related to your use of the website (incl. your IP address) and from processing this data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

Objection to Data Collection

You can prevent Google Analytics from collecting your data by clicking on the following link. An opt-out cookie will be set, which will prevent the collection of your data during future visits to this website.

Adjust Cookie Settings

More information on how Google Analytics handles user data can be found in Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.

Data Processing Agreement

We have concluded a data processing agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Demographic Features in Google Analytics

This website uses the “demographic features” function of Google Analytics. This allows for the creation of reports that contain statements about the age, gender, and interests of website visitors. This data originates from interest-based advertising by Google as well as from visitor data from third-party providers. This data cannot be assigned to a specific person. You can deactivate this function at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as described in the section “Objection to Data Collection”.

Storage Duration

Data stored by Google at user and event level, which is linked to cookies, user identifiers (e.g., User ID) or advertising IDs (e.g., DoubleClick cookies, Android advertising ID), will be anonymized or deleted after 14 months. Details on this can be found at the following link: https://support.google.com/analytics/answer/7667196?hl=de

Google AdSense (non-personalized)

This website uses Google AdSense, a service for integrating advertisements. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

We use Google AdSense in “non-personalized” mode. In contrast to personalized mode, the advertisements are therefore not based on your previous user behavior, and no user profile is created for you. Instead, so-called “contextual information” is used when selecting advertisements. The selected advertisements are then based, for example, on your location, the content of the website you are on, or your current search terms. More about the differences between personalized and non-personalized targeting with Google AdSense can be found at: https://support.google.com/adsense/answer/9007336.

Please note that even when using Google AdSense in non-personalized mode, cookies may be stored. According to Google, these are used to combat fraud and abuse. The cookies remain on your device until you delete them.

The use of Google AdSense in non-personalized mode is based on Art. 6 para. 1 lit. f GDPR. We have a legitimate interest in analyzing user behavior to optimize both our web offering and our advertising. If corresponding consent has been requested (e.g., consent to store cookies), processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR; consent can be revoked at any time.

Google holds a certification under the “EU-US Privacy Shield”. The Privacy Shield is an agreement between the European Union and the USA, which aims to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the Privacy Shield commits to adhering to these data protection standards.

You can adjust your ad settings independently in your user account. To do this, click on the following link and log in: https://adssettings.google.com/authenticated.

Further information on Google’s advertising technologies can be found here:

Google Analytics Remarketing

This website uses the functions of Google Analytics Remarketing in conjunction with the cross-device functions of Google Ads and Google DoubleClick. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

This function allows the advertising target groups created with Google Analytics Remarketing to be linked with the cross-device functions of Google Ads and Google DoubleClick. In this way, interest-based, personalized advertising messages, which were adapted to you based on your previous usage and browsing behavior on one device (e.g., mobile phone), can also be displayed on another of your devices (e.g., tablet or PC).

If you have given corresponding consent, Google links your web and app browsing history with your Google account for this purpose. In this way, the same personalized advertising messages can be displayed on every device where you log in with your Google account.

To support this function, Google Analytics collects Google-authenticated user IDs, which are temporarily linked with our Google Analytics data to define and create target groups for cross-device advertising.

You can permanently object to cross-device remarketing/targeting by deactivating personalized advertising; to do this, follow this link: https://www.google.com/settings/ads/onweb/.

The aggregation of collected data in your Google account is based exclusively on your consent, which you can give or revoke with Google (Art. 6 para. 1 lit. a GDPR). For data collection processes that are not merged into your Google account (e.g., because you do not have a Google account or have objected to the merging), the data collection is based on Art. 6 para. 1 lit. f GDPR. The legitimate interest arises from the fact that the website operator has an interest in the anonymized analysis of website visitors for advertising purposes.

Further information and the data protection provisions can be found in Google’s privacy policy at: https://policies.google.com/technologies/ads?hl=de.

Google Ads and Google Conversion Tracking

This website uses Google Ads. Google Ads is an online advertising program by Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

As part of Google Ads, we use so-called conversion tracking. When you click on an ad placed by Google, a cookie for conversion tracking is set. Cookies are small text files that the internet browser stores on the user’s computer. These cookies expire after 30 days and are not used for the personal identification of users. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page.

Each Google Ads customer receives a different cookie. The cookies cannot be tracked across the websites of Google Ads customers. The information obtained with the help of the conversion cookie is used to generate conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that personally identifies users. If you do not wish to participate in tracking, you can object to this use by easily deactivating the Google Conversion Tracking cookie via your internet browser under user settings. You will then not be included in the conversion tracking statistics.

The storage of “conversion cookies” and the use of this tracking tool are based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in analyzing user behavior to optimize both its web offering and its advertising. If corresponding consent has been requested (e.g., consent to store cookies), processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR; consent can be revoked at any time.

More information on Google Ads and Google Conversion Tracking can be found in Google’s privacy policy: https://policies.google.com/privacy?hl=de.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or generally, and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be limited.

Google DoubleClick

This website uses functions of Google DoubleClick. The provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter “DoubleClick”).

DoubleClick is used to display interest-based advertisements to you across the entire Google advertising network. With the help of DoubleClick, advertisements can be specifically adapted to the interests of the respective viewer. For example, our advertising can be displayed in Google search results or in ad banners connected with DoubleClick.

To be able to display interest-based advertising to users, DoubleClick must be able to recognize the respective viewer. For this purpose, a cookie is stored in the user’s browser, behind which the websites visited by the user, clicks, and various other information are stored. This information is compiled into a pseudonymous user profile to display interest-based advertising to the user concerned.

The use of Google DoubleClick is in the interest of targeted advertising measures. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. If corresponding consent has been requested (e.g., consent to store cookies), processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR; consent can be revoked at any time.

You can set your browser so that it no longer stores cookies. However, this may be associated with a restriction of accessible website functions. Furthermore, it is pointed out that DoubleClick may also use other technologies for the creation of user profiles. Therefore, disabling cookies does not guarantee that no user profiles will be created.

Further information on objection options against advertisements displayed by Google can be found at the following links: https://policies.google.com/technologies/ads and https://adssettings.google.com/authenticated.

Facebook/Meta Pixel

This website uses Facebook’s visitor action pixel for conversion measurement. The provider of this service is Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the collected data is also transferred to the USA and other third countries.

This allows the behavior of website visitors to be tracked after they have been redirected to the provider’s website by clicking on a Facebook ad. This allows the effectiveness of Facebook ads to be evaluated for statistical and market research purposes, and future advertising measures to be optimized.

The data collected is anonymous to us as the operator of this website; we cannot draw conclusions about the identity of the users. However, the data is stored and processed by Facebook, making it possible to link it to the respective user profile, and Facebook can use the data for its own advertising purposes, in accordance with Facebook’s Data Policy. This enables Facebook to display advertisements on Facebook pages as well as outside of Facebook. This use of data cannot be influenced by us as the site operator.

The use of Facebook Pixel is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in effective advertising measures, including social media. If corresponding consent has been requested (e.g., consent to store cookies), processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR; consent can be revoked at any time.

Further information on the protection of your privacy can be found in Facebook’s Data Policy: https://de-de.facebook.com/about/privacy/.

You can also deactivate the remarketing function “Custom Audiences” in the ad settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do this, you must be logged in to Facebook.

If you do not have a Facebook account, you can deactivate interest-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/.

YouTube with Enhanced Data Protection

This website embeds YouTube videos. The operator of the pages is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

We use YouTube in enhanced privacy mode. According to YouTube, this mode ensures that YouTube does not store any information about visitors to this website before they watch the video. However, the enhanced privacy mode does not necessarily exclude the transfer of data to YouTube partners. For example, YouTube establishes a connection to the Google DoubleClick network, regardless of whether you watch a video.

As soon as you start a YouTube video on this website, a connection to YouTube’s servers is established. The YouTube server is then informed which of our pages you have visited. If you are logged into your YouTube account, you enable YouTube to directly associate your browsing behavior with your personal profile. You can prevent this by logging out of your YouTube account.

Furthermore, after starting a video, YouTube may store various cookies on your device. With the help of these cookies, YouTube can obtain information about visitors to this website. This information is used, among other things, to collect video statistics, improve user-friendliness, and prevent fraud attempts. The cookies remain on your device until you delete them.

Potentially, further data processing operations may be triggered after a YouTube video starts, over which we have no control.

The use of YouTube is in the interest of an appealing presentation of our online offerings. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. If corresponding consent has been requested (e.g., consent to store cookies), processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR; consent can be revoked at any time.

Further information on data protection at YouTube can be found in their privacy policy at: https://policies.google.com/privacy?hl=de

Google Maps (with Consent)

This website uses the Google Maps map service via an API. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

To ensure data protection on this website, Google Maps is deactivated when you first visit this website. A direct connection to Google’s servers is only established when you independently activate Google Maps (consent according to Art. 6 para. 1 lit. a GDPR). This prevents your data from being transferred to Google upon your first visit to the page.

After activation, Google Maps will store your IP address. This is then usually transferred to a Google server in the USA and stored there. The provider of this site has no influence on this data transfer after Google Maps has been activated.

More information on the handling of user data can be found in Google’s privacy policy: https://www.google.de/intl/de/policies/privacy/.

Google reCAPTCHA

We use “Google reCAPTCHA” (hereinafter “reCAPTCHA”) on this website. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

reCAPTCHA is intended to verify whether data entry on this website (e.g., in a contact form) is performed by a human or by an automated program. For this purpose, reCAPTCHA analyzes the behavior of the website visitor based on various characteristics. This analysis begins automatically as soon as the website visitor enters the website. For the analysis, reCAPTCHA evaluates various information (e.g., IP address, duration of the website visitor’s stay on the website, or mouse movements made by the user). The data collected during the analysis is forwarded to Google.

The reCAPTCHA analyses run entirely in the background. Website visitors are not informed that an analysis is taking place.

The storage and analysis of data is carried out on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in protecting its web offerings from abusive automated espionage and SPAM. If corresponding consent has been requested (e.g., consent to store cookies), processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR; consent can be revoked at any time.

Further information on Google reCAPTCHA can be found in Google’s privacy policy and Google’s terms of service under the following links: https://policies.google.com/privacy?hl=de and https://policies.google.com/terms?hl=de.

HubSpot

On this website, we use the HubSpot service for various purposes. HubSpot is an integrated software solution for marketing, sales, and service. HubSpot is a software company from the USA with a branch office in Ireland. Contact: HubSpot, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland, Phone: +353 1 5187500.

This allows visitors to our website to learn more about our company, download content, and provide their contact information as well as other demographic information. This information, as well as the content of our website, is stored on the servers of our software partner HubSpot. It can be used by us to get in touch with visitors to our website and to determine which services of our company are of interest to them. All information collected by us is subject to data protection regulations.

HubSpot uses various security technologies and procedures that help protect your personal data from unauthorized access, unauthorized use, or disclosure. HubSpot protects the personal data you provide on computer servers in a controlled, secure environment. There, they are protected from unauthorized access, unauthorized use, and disclosure. All personal data is protected by appropriate physical, technical, and organizational measures. Further information on security at HubSpot can be found at https://legal.hubspot.com/de/security.

As part of the optimization of our marketing measures, the following data, among others, can be collected and processed via HubSpot:

• IP address,
• geographical location,
• type of browser,
• duration of visit,
• pages visited.

In addition, we also use HubSpot for providing contact forms. The legal basis for processing is your consent in accordance with Art. 6 para. 1 lit. a GDPR. If you do not want the aforementioned data to be collected and processed via HubSpot, you can manage your consent via the cookie banner or revoke it at any time with future effect.

8. eCommerce and Payment Providers

Processing of Data (Customer and Contract Data)

We collect, process, and use personal data only to the extent necessary for the establishment, content design, or modification of the legal relationship (inventory data). This is done on the basis of Art. 6 para. 1 lit. b GDPR, which permits the processing of data for the fulfillment of a contract or pre-contractual measures. We collect, process, and use personal data regarding the use of this website (usage data) only to the extent necessary to enable the user to utilize the service or for billing purposes.

The collected customer data will be deleted after the completion of the order or termination of the business relationship. Statutory retention periods remain unaffected.